Business Content Library FAQ’s

Below are a bunch of FAQ’s.

But every customer is different. If you have a spare 15 minutes we’d love to be able to open the hood and show you how the Business Content Library works. Please contact us for a chat.


Is there a minimum subscription period?

No, you can cancel any time without penalty.

How do we pay?

The easiest is to set up a monthly payment via Stripe or you may prefer to pay 6 or 12 months in advance.

Is the content kept up to date?

Yes, we keep content up to date every 12 months or whenever there is a need (for example we’ve updated all content for COVID).

Can we edit and brand the content ourselves?

Yes, we provide the source files so you can edit text or customize to your brand.

Is the site optimized for SEO?

Yes, we have carefully selected the best and most popular small business topics that people search for online and blended in the most popular small business keywords.

Can we include our own information inside the content?

Yes, you can include your own text, images, links, calls to action; in fact anything.

Is there a disclaimer?

Yes, we provide a disclaimer you can use.

Is the content copyright free?

Yes, there is no per user cost and you can have as many people as possible access the content. Add it to your website, use it in social media, send it in e-newsletters, print it and hand it out.

Will the content be the same as other subscribers?

Yes, subscribers access the same content, it’s the only way we can deliver content at such a low cost. One solution is use the Business Content Library to access the ‘evergreen’ content (business planning, cash flow, financial management, templates and tools etc), edit and rewrite to your own voice, and then commission any custom content you need piece by piece (from us or other providers).

Can we get unique exclusive content?

Yes, we can create content tailored to your requirements in addition to the Business Content Library. Find out more here.

Can you help us re-brand the content if we don’t have in-house expertise?

Yes, though there is a small charge to do this.

Do you help with a content strategy?

Yes, we can work through who you are targeting and recommend a small business curriculum of topics.

Is there new content being added all the time?

Yes, each quarter we add new content into the Business Content Library topics.

Do you inform us when new content is available?

Yes, we send a monthly email with the new content that has been added and a small business banking update.

Is the Small Business Company logo or link to your website on any of the content?

Not usually, as we prefer you are seen as the content source, so our logo or link to us is excluded. You can if you wish to limit liability.

What are the on-boarding or set-up costs?

Usually zero. If you wanted a formal content strategy, help with customer journey mapping and facilitating internal workshops, then we’d need to charge for this consultancy.

What does ‘white label’ mean?

We provide the content with no branding or labels. It means you can take the content and re-brand, add your own calls to action and links to your products and services.

What happens to the content if I cancel?

Unfortunately, you’d need to remove the content on your website, but any content inside social media channels or has been used by customers can remain. We’d be sad to see you go, but we’d not prevent small business owners using content if it helps.

Can I see all the content topics before I commit?

Yes, contact us for a demo and we’ll walk you through the dashboard.

Can you help us create a content plan to target our customer needs?

Yes. Part of our role is to work with you deciding what’s the best content for your specific needs.

Do you have any results you can share from working with other financial institutions?

Yes, view our client testimonials.

Is the content compliant with accessibility regulations?

Yes. Content is delivered as files you control (Word, PDF, Excel, Vimeo) and our interactive tools are fully accessible, complying with the global WCAG 2.0 Level AA guidelines.

Are the interactive tools mobile friendly?

Yes. All tools are responsive and designed for mobile first.

What training and services support do you offer?

Full on-boarding and training of the Library is included, and so is any content strategy help you may need, such as identifying customer targets and pain points, building a curriculum, web deployment, UX, and post deployment amplification.

Are there any content usage restrictions?

No. We encourage content to be used as much as possible (on your web site, sent in e-newsletters, used in banker training, in branch, social media posts).

Who writes the content?

We have a writing team across New Zealand, Canada and the US.

What’s the process for picking topics?

If you have an internal team, we’re happy you decide, or we can help suggest based on what we know is popular. As part of the subscription we can run a content strategy workshop to discuss your targets, pain points and recommend best practice topics.

Are these articles written with SEO best practices and keywords?

Yes. All content is carefully researched and integrates the latest search data. Content is refreshed every 12 months to reflect the changing needs of small business.

Do we need acknowledge The Small Business Company?

No. All content is copyright free and you do not need to source reference The Small Business Company (unless you wanted to). We prefer you don’t, as we want users to go back to your website.

Can we literally copy and paste content and then use on our site?

Yes 🙂

How does the customization and branding work for videos?

We amend the video files to match your brand color and logo, plus add intro and exit screens for calls to action.

How does the customization of the interactive tools work?

Our tools use bootstrap 4 and our own javascript, and jquery – currently we’re using vs 3.4.1. Customisation is mostly via css changes to style fonts, buttons and colors. The recommended method of embedding these is via iFrame so there is no need to load any particular javascript on the site, but we can. We’d have a tech call with your web team to confirm what suits them best.

For more information, please contact us.

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